Recently Released Market Study: Homeshopping in Colombia
The lack of confidence that consumers have in relation to the quality of the products offered through TV shopping led companies such as Televentas and TV Novedades TV, among others, to open bricks-and-mortar stores, which are usually located within shopping malls, so consumers can have contact with the products. This strategy seems to be yielding positive results, and during 2012 sales increased by 10% in constant value terms; a faster growth rate when compared with the review period, which saw...
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