Recently Released Market Study: Biscuits in the Czech Republic
Two main trends continued to develop within biscuits in the Czech Republic in 2012. Firstly, Czech consumers demanded more wellness biscuits with added value features, such as: whole grain (oat, cereal) lower sugar content, honey instead of sugar and with pieces of fruit (apple, cranberry). More premium private label products responding to the health and wellness tastes of consumers appeared on retailers' shelves in 2011 and 2012. This helped to raise awareness of health and wellness among a...
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