Recently Released Market Study: Men's Grooming in Saudi Arabia
Saudi Arabia traditionally had entrenched attitudes about masculinity, with consumers often frowning upon any signs of male vanity. These attitudes continued to be seen among more religious and older consumers at the end of the review period. However, men are taking an increasing pride in their appearance, with a well-groomed appearance becoming increasingly equated with affluence and career success. This trend was partly linked to consumers' increasing exposure to media channels such as...
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