New Market Report Now Available: Sweet and Savoury Snacks in Turkey
In 2012 there was a strong trend of cocooning in Turkey. There are many TV programmes of between two and three hours which are aired in the country. These programmes, which comprise mainly of soap operas, have become very popular not only in Turkey but also in many Arab countries. Following these series has become part of Turkish culture, with consumers increasingly spending time at home watching TV. Moreover, this is a more affordable alternative to going out. This has...
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