New Market Research Report: Yoghurt and Sour Milk Products in Georgia
The main competitor of major players in the Georgian yoghurt and sour milk category remains artisanal products. Artisanal products achieve a high share in sour milk, which is traditionally produced by Georgian households. In addition to drinking milk products, the leading players in yoghurt and sour milk in 2012 expanded their product line to cover the maximum number of consumers and rebranded their products (Sante and Georgian-Eco). The efforts of these companies led to a one percentage point...
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