New Market Research Report: Polishes in Iran
Polishes remained one of the most underdeveloped home care areas during 2012. Consumer awareness was only limited to shoe polish and floor polish, with demand in other areas remaining marginal. However, both of the active areas recorded very positive growth rates during the review period, especially floor polish which benefited a lot from the recent rise in popularity of different new floors in urban areas. High growth was also due to the low sales base of these products at the...
View full press release