New Market Study Published: Pasta in Vietnam
In 2012, the consumption of pasta sees a breakthrough in sales value and sales volume. Even though the only pasta served in Vietnam is dried pasta, more Vietnamese consumers have the chance to taste and enjoy this kind of Western food. Nevertheless, pasta is still perceived as an expensive or 'indulgence' food to be served in restaurants or food courts. Moreover, the number of consumers knowing how to cook pasta properly has been increasing slowly. Consequently, pasta still cannot replace...
View full press release