Recently Released Market Study: Canned/Preserved Food in New Zealand
Private label continued to perform well within canned/preserved food; however health and wellness trends also impacted the category in 2012. The main health trend within canned/preserved food during 2012 was the increase in the use of organic vegetables. Examples included Wattie's Whole Kernel Organic Corn and Ceres Organics Chopped Tomatoes. Furthermore, reduced salt offerings particularly within canned meat and fish products also reflected another health and wellness trend.