New Market Report Now Available: Bleach in Switzerland
The negative image of bleach amongst Swiss consumers caused a shift to surface care and toilet care products that contain small amounts of bleach. The raw materials used in the production of household bleach are chlorine and caustic soda, both of which are known to be hazardous chemicals. Bleach is also used for the production of Dioxin, a carcinogenic by-product known to impair reproduction and the immune system. Bleach consequently recorded negative value and volume growth in 2011.
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