New Report Available: Tissue and Hygiene in Pakistan
A more educated, urbanised and economically stable market in 2012 meant that consumers spent more on tissue and hygiene products than in previous years, even amidst an economic slowdown. In terms of potential, there is still a long way to go as household penetration of these products remains low and limited to urban middle- and upper-class consumers. However, new consumers helped to provide strong sales growth and indicate ongoing development.
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