New Market Research Report: Writing Instruments in Spain
Whilst the current severe economic downturn in Spain significantly impacted most categories in personal accessories, in writing instruments it mainly only affected sales of higher-priced products, such as luxury pens. In fact, the prolonged and gradual decline in terms of value sales of writing instruments in Spain was due to several other factors, including technological transformations, as well as market forces, which are posing very serious challenges for the major players in the category.
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