"Dried Processed Food in Japan" Published
Value and volume sales of dried processed food declined by 1% and 2%, respectively, in 2012. After the Tohoku earthquake in 2011, consumers purchased rice in bulk in case of emergency and sales spiked right after the earthquake. However, sales of rice stagnated towards the end of 2011 as consumers ate stockpiled rice and there was less need for repurchases. Additionally, consumers, especially younger generations, are eating less rice as their diets become more Westernised. Consumption of bread...
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