Report Published: "Sanitary Protection in Canada"
While the category achieved current value growth of just under 3% in 2012, it is facing an uphill battle in terms of demographics. Canada's rapidly ageing population remains the principal challenge to this category. The number of Canadians aged 65 and above increased by 4% in 2012 to 5.2 million, growing at a faster rate than overall population growth of 1%. In the target audience for feminine hygiene products, the number of women aged 10-54 remained static in 2012, indicating...
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