Recently Released Market Study: Mobile Phones in Saudi Arabia
Sales of mobile phones continued to boom in Saudi Arabia in 2011. According to the Saudi Communication and Information Technology Commission (CITC), the total number of mobile subscriptions grew to around 56.1 million by the end of Q3 2011, with the penetration rate standing at 198%. Growth in 2011 was sustained by the proliferation of smartphones that are becoming indispensable among Saudi consumers. Furthermore, mobile phone ownership and usage is very important in the Kingdom, and Saudis...
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