Air Care in Latvia: New Research Report Available at Fast Market Research
Air care saw growth in 2012 as the consumer purchasing power of Latvian consumers started to stabilise and people, sometimes being too optimistic about the economic situation, started in turn spending more on non-essential products. However, the value growth of the category owed mainly not to the value growth of sales, but to the increase of average unit price within air care, owing to the popularisation of more sophisticated product formats, such as concentrated sprays and gel air fresheners.
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