New Market Research Report: Emergence of S-Commerce and Impact on Consumer Goods Industries
Euromonitor International examines the impact of social networks on businesses, zooms into the emergence of social commerce (s-commerce) and identifies industries which are most likely to benefit from social media. The briefing evaluates business opportunities by industry by looking into the new type of consumer - the connected consumer - and by drawing parallels with technologies such as the Internet, which has already had a quantifiable impact on how products are retailed and consumed.
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