Recently Released Market Study: Tissue and Hygiene in Croatia
Tissue and hygiene in Croatia has posted negative growth since 2010, in current value terms. The unfavourable economic atmosphere with disposable household income getting lower instead of recovering has contributed to the general trend of frugality and saving across both tissue and hygiene products. Besides trading down to economy brands, consumers have also reduced their consumption of tissue and hygiene products, which is visible in a significant drop in volume sales.
View full press release