"Snack Bars in Denmark" Published
Health and wellness was the key value growth driver in snack bar sales in 2012. Snack bar brands are boosting sales by positioning granola/muesli bars, such as Wasa Crisp & Cereals launched in 2011, on the strong consumer demand for healthier snack alternatives. Plus, availability and exposure is increasing as grocery retailers are keen on meeting demand by allocating snack bars more shelf space.
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