"Spreads in Australia" Published
Deep discounting measures and everyday low pricing strategies from the two major supermarket retailers have successfully brought consumers back to the spreads category, and somewhat curbed the significant incursions made by private label into the category over the review period. Indeed, total private label share peaked in 2010 at 16%, having risen from 12% in 2007, and is expected to remain at just under 16% during 2012.
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