Laundry Care in Greece - New Report Available
The growth momentum seen in concentrated products over the last few years of the review period subsided in 2012 as manufacturer investment slowed down and consumers started to switch back to standard products that are perceived to be cheaper. In laundry detergents even those consumers that enthusiastically switched to concentrated liquids over the past two years are now largely moving back to standard powders, as they are perceived to offer the best value for money. Similarly in fabric...
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