Recently Released Market Study: Eckes AG in Soft Drinks (World)
Eckes appears to be struggling in a difficult trading environment in Europe given high raw material costs and sluggishness in consumption. While Eckes is in a good position to capture the growth potential in Hungary, it is encouraged not to shy away from acquiring premium juices in developed Western European markets. The pending Pago acquisition will help Eckes to have quick access to new markets and also shows its cautious move. For the long term, the company needs to look...
View full press release