Recently Released Market Study: Pasta in Bulgaria
Pasta is very popular on the Bulgarian market - it is among the most successful packaged foods both in value and volume terms. The main driver behind the growth of pasta is Bulgarians switching to higher quality products which are also more expensive, thereby increasing the category's value growth. Even at a higher price, pasta remains a relatively cheap product, the sales of which are not seriously affected by the global financial crisis; therefore the category did not suffer seriously...
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