New Market Research Report: Charge Cards in South Africa
Charge cards continue to be aimed exclusively at middle- to upper-income groups and marketed as a premium product. As such, charge cards are on average the most expensive financial card in the South African market. Although there is prestige attached to having an American Express Co card or Diners Club SA Pty card, the cost deters the majority of consumers. The biggest attractions of owning a charge card continues to remain its prestige and the reward programmes. Another key draw...
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