Market Report, "Soft Drinks in Sweden", Published
Total volume sales of soft drinks increased marginally in 2012, but the growth rate was higher than the CAGR of the review period. The total growth was driven by bottled water and sports and energy drinks, whilst the dominating category, carbonates, was pretty much stagnant. The financial crisis has so far had marginal impact on the soft drinks market. Growth is driven by new product launches as well as more consumption on the go.
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