Report Published: "Rtds/High-Strength Premixes in the US"
In November 2010, the US Food and Drug Administration (FDA) issued warnings to RTD manufacturers to remove caffeine from their alcoholic beverages. To avoid legal ramifications manufacturers began to comply and reformulated their products. As stocks of caffeinated RTDs ran out, consumers who were drawn to the alcohol and caffeine combination began to look elsewhere for an alternative. However product and packaging innovations created new sales resulting in a total volume growth of 11% to 599...
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