New Market Report: Alcoholic Drinks in the US
With sales having declined since 2009, beer finally returned to a positive trajectory in 2012 thanks to the premiumisation trend, with consumers embracing dark beer (especially craft versions) and premium lager, resulting in overall positive alcoholic drinks sales. However, further interest is also being shown in other categories as postmodern consumers are seeking differentiation and are becoming more adventurous with their drinks choices. Spirits, wine and in particular cider/perry and...
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