Toilet Care in Japan - New Market Study Published
Growth in toilet care has slowed down due to the weakening impact of popular 2011 product launches such as Look Mamepika from Lion Corp and Scrubbing Bubbles Toilet Stamp Cleaner from Johnson Co Ltd. These products successfully introduced new formats to toilet care in the Japanese market, and gained newcomers to the category, driving the value sales up in 2011. However, there was lack of product innovation in 2012 and this let the toilet care category see a lower 1%...
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