New Report Available: Men's Grooming in Japan
Current value sales of men's grooming marginally decreased in 2012. Although men's skin care performed favourably, a sharp decline in men's deodorants negatively affected the overall performance of the category. Additionally, men's shaving holds one of the largest value shares of 29%, totalling JPY52 billion in 2012, and its negative growth helped to hamper the performance of men's grooming in 2012.
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