Recently Released Market Study: Women's Outerwear in Argentina
Argentinean women, widely seen as the most elegant and refined women in the Americas, aim for a natural and delicate appearance. They also tend to have a more European attitude towards fashion and all kinds of social activities, with an additional Latin influence. Thus, they tend to be very demanding; leading global companies such as Zara and Nike have opened local offices in order to help tailor their products to the specific needs of these consumers.
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