"Wound Care in Costa Rica" Is Now Available at Fast Market Research
Considered a category with little room for product innovation, wound care continued to see new product launches aimed mainly to children. New products frequently featured cartoon characters on sticking plasters/adhesive bandages, which remained the leading wound care type with a 69% share of retail value sales in 2012. In general, children are more likely to need wound care products, since they are more susceptible to injury, due to constant physical activity and less understanding of risk. As...
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