Oral Care Adds More Bite: Growth Through Increased Penetration and Diversity - New Market Study Published
The oral care market continues to show promise, with different key drivers in developed and developing markets. Growing affluence in developing economies allows consumers to make oral care a necessity, meanwhile developed markets are seeing increasingly sophisticated oral hygiene routines for health, cosmetic and financial reasons. To serve both, manufacturers are delivering greater product functionality and added value, along with product segmentation at both budget and premium price points.
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