Sun Care in the Philippines - New Report Available
Sun care continued to expand in 2012. After experiencing very robust growth of 21% in 2011, due to the entry of more players, growth settled at 8% in current value terms in 2012. Compared with other beauty and personal care categories, sun care remains small, at Ps272 million. However, consumers' awareness of the hazards of sun exposure encouraged them to try out the available brands in the market, sustaining the growth of sun care.
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