New Market Research Report: Personal Care Appliances in South Korea
Overall, personal care grew by 9% in current volume terms in 2012. The growth was mainly driven by battery toothbrush units which grew by 14%. This strong growth due to manufacturers offering a greater choice to consumers. In addition, more consumers are looking for convenience and switching from manual toothbrush to battery toothbrush units. Dental clinics are recommending consumers use electric toothbrush units and battery toothbrush units for effective brushing.
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