Nappies/Diapers/Pants in Denmark - New Report Available
With penetration of close to 100% and a decline in the population aged under three years in 2012, nappies/diapers/pants is a category which cannot hope for much volume growth. Without volume growth there is a threat that falling unit prices due to trading downs to economy offerings might lead to falling value sales. In 2012, however, the major branded players SCA Hygiene Products and Procter & Gamble managed to hold on to their clients, which are generally loyal to branded...
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