New Market Report Now Available: Sports and Energy Drinks in Ireland
Sports and energy drinks saw little movement in total value or volume terms in 2012, continuing to suffer from the economic downturn. However, the sports and energy drinks category recorded poor growth for some years as it appears to have reached maturity and something of a saturation point - the vast majority of people who would like sports and energy drinks have now tried them. As such, the category enjoys loyal consumers, but few new ones.
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