New Market Research Report: Bottled Water in the United Kingdom
In 2012, UK consumers grew more price sensitive and value driven, shifting towards multipacks and bigger volume packs such as 2-litre packs, which were offered at lower prices. Additionally, origin has become a key trend in bottled water as consumers seek to minimise environmental impact and support home-grown brands through the downturn. As a result, there has been a consistent move towards consumers purchasing more local bottled water products, turning to products that are produced in Britain...
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