New Market Study, "Colour Cosmetics in Japan", Has Been Published
Current value sales of colour cosmetics recorded only marginal growth in 2012. With a growing trend for natural make-up, more consumers used powder and BB (blemish balm) cream instead of foundation. Additionally, consumers wore light colours on their eyes and enjoyed the soft touch of shimmery eye shadows in more natural colours such as beige. Mascara remained a popular item among young consumers to emphasise their eyes, but consumers applied less make-up overall on their faces.
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