Market Report, "Bleach in Japan", Published
Bleach continued to see a strong growth in both retail volume and value sales in 2012. The continued concern about hygiene since the H1N1 epidemic in 2009 contributed to bolstering the sales of bleach as consumers opted for reducing their risk of exposure to the virus by completely cleaning kitchen, bathroom and fabric surfaces. This reflects that consumers are increasingly using bleach for the purpose of killing germs and eliminating odour whilst the main purpose of bleach was stain and...
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