New Market Study, "Amway Corp in Retailing (World)", Has Been Published
US-based direct seller Amway Corp has enjoyed exponential growth 2007-2012, thanks to its successful development of emerging markets in Asia Pacific, in particular China which generated 40% of the company's direct sales in 2012. Amway's strategy of pushing for higher price positions, backed by a strong product development pipeline run by the company's own R&D and manufacturing facilities, has helped force this share, and the company is busy exploring potential in new markets.
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