Just Released: "Wound Care in Serbia"
Both domestic and international producers have operated for decades within wound care in Serbia. However, some players have outdated product portfolios while others are very active in launching new products that are in line with the latest health trends. Over the last 2-3 years, there has been a shift from outmoded and old brands towards new convenient and easy-to-use products. Domestic brands are losing sales share while international brands are increasing their market coverage year by year.
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