Market Report, "Wine in Kazakhstan", Published
The importance of wine among consumers of alcoholic drinks in Kazakhstan is rising thanks to the cachet associated with wine consumption. As a result, consumers perceive wine as a non-ordinary kind of alcoholic drink. Wine is widely purchased for home gatherings or other events, which positively affects sales. The high price of wine additionally strengthens this attitude and its image as a premium alcoholic drink, thus contributing to stronger consumer interest.
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