Sports Nutrition in Colombia - New Study Released
Sports nutrition products became legal for distribution and sale in Colombia in 2009. Since then, the category has grown rapidly, as consumers became better informed of the benefits of such products through formal advertising and education from sales representatives in retail channels. Sports nutrition is mainly focused on young males in the high-income segment, attracting consumers through large portfolios of innovative products which cater to each stage of the process, in search of a better...
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