Market Report, "Nappies/Diapers/Pants in Ireland", Published
Private label has a lower share in nappies/diapers/pants in comparison to most product areas in tissue and hygiene, with many consumers wanting the best for their children and thus being unwilling to risk private label products. However, economic concerns became more pronounced in Ireland towards the end of the review period, with this encouraging a shift towards private label sales. There was also growing confidence in the quality of private label products. Meanwhile Tesco's use of below-cost...
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