Recently Released Market Study: Consumer Lifestyles in China
The rise of Chinese consumers in recent decades has been remarkable and the impact of their spending power on global demand is not anticipated to abate in coming years despite the country's slowing economy. Now more sophisticated consumers, many worry about new issues such as uncertainty about the quality of their food and water and, at least among younger consumers, concern about the environment. Consumers are increasingly travelling further to satisfy their craving for coveted branded goods.
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