Asian Speciality Drinks in Japan - New Market Study Published
Total volume sales of Asian speciality drinks increased by 2% in 2012, mainly because of the growth of the dominant Asian still RTD tea category. In 2012, Asian still RTD tea, accounting for a 92% share of total volume sales in Asian speciality drinks, registered growth of 1%, mainly because consumers migrated from hot tea due to their preference for more convenient options. Although total volume sales declined in 2011 due to safety concerns after the radiation leak from the...
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