New Market Research Report: Tobacco in Japan
Volume sales of cigarettes rose slightly in 2012 although the category shrank over the past decade as a whole. Such a reversal in the trend in 2012 was due to a sharp sales decline in the previous year when the earthquake hit the Tohoku area, damaging Japan Tobacco's production facilities. In addition to ensuing supply shortages, consumer confidence after the earthquake dropped, discouraging smoking and drinking, especially outside the home. Around 12 months after the earthquake consumer...
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