Spirits in Lithuania - New Market Study Published
The spirits category suffered most during the recession. The collapse of the category was attributed to the sudden rise of black sales, with both illicit imports and illegal production of spirits gaining in popularity among less choosy customers. Industry representatives continued to portray the state of the category as gloomy. However, the numbers suggest otherwise: sales improved for the second consecutive year in 2012, albeit by a slow pace. This discrepancy between producers' claims and...
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