Designer Apparel (Ready-to-Wear) in South Africa - New Market Report
South African consumers became increasingly aspirational during the review period, with the younger generation in particular becoming more fashion- and brand-conscious. There is a growing equation of designer apparel with social and professional success, making those consumers who are able to afford such products more willing to invest in this area. This focus on branding was encouraged by an influx of fashion brands into the country during the review period. The Smarteez trend for example...
View full press release