Market Report, "Super Premium Beauty and Personal Care in Italy", Published
Super-premium beauty and personal care performed well in value terms in Italy in 2012. Such an achievement was driven by an overall price increase across categories. In volume terms, super-premium beauty and personal care products registered a decline due to lower consumer demand. This was the result of the recessionary economic climate. Consumers tended to cut down spending by buying less often or trading down to mass market products.
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