Market Report, "Laundry Care in South Korea", Published
The key trend in laundry care is concentration and diversification in 2012. In general, concentrated laundry care is regarded as more effective in detergency among consumers. There are many kinds of new products launched by manufacturers, becoming the biggest trend in laundry care. In addition, concentrated laundry care only requires less quantities of usage than standard products, which was in line with the recent eco-friendly trend. Manufacturers highlighted that consumers only need to use...
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